We were born way back in 2002!

One innovative kiwi was looking in her local NZ supermarket for natural, vegan skincare which wasn't loaded with a bunch of nasties...and no surprises there were none! And so, like all kiwis she decided to do it herself...

And so, ta-dah! Goodness was born!

Relaunch in 2021

In 2021, we decided to level up everything, why? Because you deserve the best.
We grew to include cleaner and more effective ingredients, be 100% Vegan and Cruelty Free, while making sure our packaging is compostable and recyclable!

This is what we stand for

We Keep it Clean

Our products are designed for the clean skincare lover. We take the very best naturally derived ingredients, boasting powerful plant actives and oils, and expertly blend them together to create lush everyday products for all skin types. Goodness has always been, and will always remain, committed to ensuring we offer clean beauty skincare full of nourishing ingredients, for healthy skin without the nasty chemicals that many skincare products are full of. Goodness products don’t contain PEGs, EDTA, Parabens, Silicones, or Synthetic Fragrances.


Clean Beauty is also about choosing better, cleaner packaging that does away with excess and unnecessary waste, creating overall more sustainable products where you know that your choice to select a clean product makes a big difference to not only your skin but also the planet. Our tubes are now made from sugarcane, which is sustainable to grow, and absorbs carbon from the air, lessening your carbon footprint. We have swapped out to soy-based inks, and all our cardboard boxes are now made form FSC certified cardboard, that is home compostable.

Active Ingredients

You are what you eat, but hang on… have your thought about what you feed to your
skin? The truth is your skin could absorb up to 60% of the products applied,
hence it is vital to stay away from nasty chemicals and unnecessary nonsense
ingredients. Goodness skincare range only contains the best nature has to offer
without parabens, petrochemicals, PEGs, sulfates, silicones, or harsh
surfactants. It is also free from artificial colouring and synthetic

Vegan & Cruelty Free

Goodness is 100% vegan and cruelty free. We never test on animals, and neither do our suppliers. Goodness looks after you, the planet, and our furry friends.

New Zealand Made

All of our Goodness products are developed, tested and made in our purpose built GMP Certified production facility in Christchurch, New Zealand.

Natural Active Ingredients

  • Plant Ceramide 

    Much like Hyaluronic Acid, ceramides are produced by our bodies less as we age, they also are affected by sun damage. Adding ceramides to your skincare keeps your skin looking hydrated, firm and supple.

  • Prickly Pear

    The beauty oil of them all! Exceptionally high in natural antioxidant Vitamin E, and fatty acids. Protects against free radicals, repairs after trauma, plumps skin to push out wrinkles.  

  • Macadamia Nut Oil

    A fantastically regenerative oil, high in Vitamin E, and Palmitoleic Acid – which promotes young soft skin. The fatty acids nourish, and the antioxidant and essential minerals assist with skin collagen production.

  • Kawakawa Extract

    A traditional Maori herb, Kawakawa allows the body to respond to inflammation, which means it’s great for soothing and reducing blemishes, rashes and redness.

  • Pomegranate 

    Full of natural antioxidants, it’s also high in it Vitamin C, pomegranate can help protect the outer layer of the skin, and help with skin regeneration.

  • Avocado Oil

    Full of antioxidants and anti-inflammatory agents, your skin will be smoother, stronger and more elastic. It has also been shown to shield skin from UV light and assist in protecting against skin damage.

  • Hyaluronic Acid

    Can hold up to 1000x its’ own weight in moisture, keeping cells plump and full, helping to give a smooth appearance. Naturally produced by the body, the production of this acid decreases as we age.

  • Rose Flower Water

    Rose water packs a lot of hydration into the skin. With a beautiful relaxing scent, this will act as a mild astringent to help tighten and gently tone pores.

  • Plant Squalane

    Plant Squalane moisturises and noursishes the skin. It also softens skin by its hydrating and antioxidant properties.

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Now it's your turn!

We'd love to get to know you, too! Follow us on insta, slide into our DM's or tag us in a pic. We'd love to see how you use Goodness products in your life. @goodnessproducts